If you don’t know what this means, it’s basically then end of how the internet currently is in Europe. Memes? Nope. Youtubers? Bye!
You’d need a license for everything!!!!
And my fellow Americans my be all like, well, what’s the big deal for us? It’s a Europe deal.
No, because the Youtubers there that you love so much? This effects them too! I’m freaking out because Jack, the person who helps my depression go away, may no longer be able to do what he does!
Guys, we need to stop this somehow. Please.
Call your MEPs. Sign petitions. Protest (Peacefully please. Don’t get hurt).
I’m sorry for tagging you guys if you don’t want to be or already know, I just want as many people to know as possible!
I can’t tag everyone, but if you see this, please reblog it. Spread the news. Sign the petition. Call your MEPs. Do what you can to help stop this from passing in January.
There’s something that I fundamentally don’t understand about Article 13.
It doesn’t simply protect copyrighted content, it will also absolutely impact the bottom line of these big businesses too. This is how I see it.
Here’s my current fandom:
How did I get into Kingsman? Was it because I saw a trailer for it on TV and thought, “Hey, I should see that.”
Nope. It was via online fandom content almost two years after Kingsman: The Secret Service was released. I never would’ve given it the time of day if not for gifsets and fanfic that I saw and read before I’d even seen the movie. But I saw those things first, so the movie then caught my interest, and I watched it. Legally. I ended up purchasing movie tickets for the sequel, I bought the movies on Blu-ray, I bought some official Kingsman merchandise (don’t judge me), and I even spent a little money on one of the official Kingsman mobile games (like 20 dolla, and I’m not proud of it).
I spend a significant part of my online time interacting in the orbit of the Kingsman fandom. I look forward to the third movie (the actual third movie, not this weird prequel thing…ugh). I will actively spend money on the movie and probably some official merchandise when it’s released too. I also have an interest in the actors from the movie and legally seek out their other work (even Robin Hood, haaaa). Meaning I intend to SPEND MONEY on things related to Kingsman because fandom content keeps my interest going long beyond its official release. Fandom content is often what will catch my interest in the first place.
My fandom before Kingsman?
When I got into Marvel/Captain America, how do you think that happened?
Did I see trailers before other movies? TV commercials? Was it because of people I knew in real life who enjoyed it? Nope. I rarely see any promotional material for things because I don’t normally take in content in the traditional way (the same as most other Millennials and Gen Z, I’d wager). I knew of them, obviously, because they’re insanely popular. But I didn’t give a shit.
I didn’t give a lick about Marvel and it wasn’t until I saw some fan commentary and gifsets on Tumblr/in fan spaces of Captain America: The Winter Soldier that I was like, “Oooh, this sounds interesting. I need to watch this.”
And I watched it. Legally. And I bought it. Legally. And I went out and legally watched everything else Marvel. I bought legal/licensed Marvel merchandise. I bought Marvel comics, ffs. Do you think I cared about comics before that? At this point, I’ve probably spent a good few hundred dollars on Marvel related content. Probably closer to $1000 than $100. And that’s mild compared to some people!
Do you think I would’ve done any of that if I hadn’t first seen fan created content that technically uses copyrighted material?
I sure the fuck would not. I would’ve gone on not caring about it at all.
My point is, Article 13 is so fucking short-sighted. Fandom and creative content made by people not associated with these businesses often makes or breaks that content. How many people do you think got into Marvel the same way I did? How many millions of dollars have people spent on Marvel related merchandise because fandom content fostered their interest way beyond “See it in the movie theatre, then go home and forget about it?”
Here’s another example for the other end of the spectrum:
Avatar. The James Cameron movie. It made $2.7 billion at the box office worldwide. That’s nice. But does anyone really give a shit about it? I’ve never seen it. Don’t have any desire to see it or the supposed upcoming sequels. The only online content I see about it? Mocks it. There is no fandom.
To compare fandoms on Ao3:
No one gives a shit. No one is looking for Avatar. Maybe the sequels will do well, I’m not a psychic. I have no idea. But my point is, there is no longevity there. No one is looking for official Avatar merchandise. No one is creating works about it that keeps interest going years after it was released. And continued interest means continued profit.
So Avatar did really, really well at the box office. Exceptionally well. And then?
Are people buying Avatar clothing? Books? Mugs, tchotchkes, spending thousands of dollars to meet the cast and creators at conventions? Special editions of the movies? Collector’s items?
Google “Avatar pop” and what do you think comes up? Pop! figures for the Avatar movie? Nope. There aren’t any. Are there Pop! figures for Avatar: The Last Airbender, which has a healthy online fandom presence? Yep.
Supernatural is an excellent example as well. A small show on a struggling network. Isn’t it on season 247 at this point? What do you think helped it last as long as it has? All that sweet network promo? The A-List status of its stars (hahahaha)?
HAAAAA! NO! It’s the fucking fan content! All the fanvids, fanfic, artwork, gifsets, commentary, discussions, meta, and beyond. All those creations get seen by hundreds, thousands of people who may have never heard of it before. But it’s that kind of content that sparks an interest. If you’re in that fandom, think of the coolest piece of art (or the best fanfic), that’s what inspires people to seek something out. That’s what cultivates an interest for years, including purchasing god knows what for god knows how much money. Terribly photoshopped ~official~ promo pictures and a couple commercials ain’t gonna do it.
Does the below image make me go “LOL WHAT? wats happening? wats going on? wat is this????”
Ya. Dark, morbid, funny. Sounds interesting…
Does the below official image make me go, “Oooh, gotta watch whatever that is!”
It sure the fuck does not. Sorry Jensen Ackles, you’re good looking and all, but nah. Can’t say I have any interest in whatever that is. WHY ARE YOU IN A CAGE? WHAT IS THAT CHAIN FOR? help me i’m scared
ANYWAY. Which content style above is going to inspire and cultivate enough of a longterm interest that people are willing to buy board games, clothing, jewelry, DVD sets, magazines, go to conventions, buy god knows what else, and spread the word about the show? For over a decade? It ain’t the second picture, I can tell you that much.
Fan content creates new fans and cultivates longterm interest which earns big businesses more money.
That is one of many reasons why Article 13 is shit. For fan content creators and for big business. It’s not a threat to the big business bottom line, it’s free promotion.
I BEG YOU. DO NOT SCROLL PAST THIS.
Need the EU’s Directive on Copyright
Article 13 explained to you or a friend in a different way you might get? READ OP’s post now and pass it on!
i don’t mean to sound fake deep but the reason 2018 felt so long was because we’re being fed what’s trending at such a rapid rate that we literally can’t remember half of the shit that even happened anymore. “Black Panther came out in February!” Marvel releases so many movies a year that we completely forget about the last movie as soon as a new one comes out and it repeats in a vicious cycle. “Tide Pods/Ugandan Knuckles was in January!” The life span of memes have been rapidly declining for years and it’s gotten to the point where the average lifespan of a meme is about 2 weeks and then the next thing gets popular and then that lasts for 2 weeks and it just keeps going. We’re literally losing our sense of time because of our rapid consumption of media and pop culture.
I rewatched The Avengers today and I finally realized why Steve is such an ass. I can’t believe I never understood before.
Steve literally crashed a plane into a glacier over the Tesseract. He lost his best friend and the opportunity to be with the love of his life over the Tesseract. Of course he’s pissed off and unwilling to help when Fury comes to bother him about the fucking Tesseract.
This is the same fight he fought in during WWII. It’s the fight they told him he won when they defrosted him. Of course he’s mad. Probably betrayed and frustrated, too.
I was always disappointed in The Avengers for depicting Steve this way and now I’m embarrassed because I never understood the reasoning behind it. I’ve seen the light.
Not only that, but at the time of The Avengers, Steve has been out of the ice for two weeks. He lost his best friend, the love of his life, everyone and everything he’s ever known two weeks ago. He fought Red Skull and saw the Tesseract vaporise him into thin air two weeks ago.
And then Fury interrupts Steve’s PTSD flashback at the gym to tell him S.H.I.E.L.D. found the Tesseract and promptly lost it to yet another villain bent on world destruction, and Steve is all Jesus F. Christ, I JUST did this!
And then, as if that wasn’t bad enough, Steve discovers that S.H.I.E.L.D. was using the Tesseract to build HYDRA weapons of mass destruction (because S.H.I.E.L.D. is HYDRA, shhh!).
It hasn’t been two weeks since Steve saw whole army battalions vaporised and smashed a plane into the Arctic Ocean to prevent the exact same weapons of mass destruction from reaching New York! And here they are again! In New York, in the hands of his supposed “allies,” who lied to him about their purpose for wanting the Tesseract back!
Steve doesn’t like bullies, he doesn’t care where they’re from. In The Avengers, he realises he’s working for the new bullies and doesn’t have a choice if he wants to save humanity.
So yeah, Steve is pissed. He f–ing hates that f–ing Tesseract, and he’s 100000% done with it and with S.H.I.E.L.D. making all the same mistakes again.
the1timetraveller 